Challenge

Create unusual, innovative and engaging activation to support global Pepsi summer campaign

Solution

Pepsi known for its bold and creative advertising approach. That’s why decided to use in summer campaign a Shazam technology, which is totally new for Ukrainian market. To memorize every summer moment users were offered to make a photo and fill it with a suitable emoji to share with whole world

Result

In 6 weeks convertion – 22,58%

Agency:

Havas Digital