Challenge

To refresh the brand image, increase sales by distributing sample sets of products.

Solution

Creating a complex image project, implemented on the online platform “Skin Diaries” involving opinion leaders and experts. Updating the catalogues. Conducting a BTL-campaign.

Results

The biggest sampling campaign trough digital channel in Ukraine – 300,000 samples were distributed.

“Rejuvenation” of the audience, adaptation of the VICHY brand mission to the modern trends. The cooperation continues in 2017

Agencies:

Havas Kiyv

Havas Digital