Launch ZTE

Challenge
To launch a new brand in the Ukrainian smartphone market, to build knowledge about the new product.

Solution
We discovered that the brand’s values matched the behavioral patterns of a whole generation. The main idea was to highlight and amplify this strong connection in the minds of the target audience, namely Generation Z. We launched a massive TV, outdoor, and digital campaign in several markets.

Result
Sales boosted by 40 percent in the first two months
We signed a contract with ZTE’s global office in China

Agencies:
Havas Kyiv

More Work