Launch Renault Kadjar

Challenge

The automobile which can occupy more premium level in common market range. In the matter of fact, Renault is the leader of middle segment, but now it’s time for growing and marking the position of the brand higher on the field not so well-engaged before

Solution

The best crossover for Ukraine exploration

Results

Test-drives:

Planned – 300

Realized- 420

CTR exceeded by 83%

1% market share in a month and a half

Agencies:

Havas Ukraine

Havas Digital

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