Degustation Milka TUC and Milka LU

Task

To carry out degustation of novelties using digital mechanics

Solution

In support of the launch of novelties the agency organized degustation of the product at the largest outlets throughout Ukraine offering interesting mechanics using fun and cute elements to unite people

Result

27 cities

135 outlets

10,245 hours

155 staff

70 promoters

1 200 000 contacts

Campaign exceeded the plan for 200%

Agencies:

Havas Engage

 

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